H O P P E R P E D I A ©
-Brian Hammons
June 14, 2010: 16,006 hits
The digital camera explosion into the consumer market has attributed to a 10,000 fold increase in digital media onto the world wide web platform. Facebook, Flickr, and Photobucket are a few social sites that allow anyone to "creep" billions of photos instantly.
"The human race instinctually collects memorabillia objects & images that remind them of past & present happiness, heartache, and desire. If you look at the works of the photography masters, many of which have become iconic, you will see that there is a distinct gap between text book perfection and what they have produced. The images that "touch our hearts," often have technical flaws. But the reason they work, is the emotion and power in their images.”
Commercial Industry:
Photography increases sales and lends professionalism and credibility to products and the people selling them. Great photos have an immediate impact as well as an emotional response from your customers.
To create commercial-quality photographs, photographers need technical expertise, creativity, and the appropriate professional equipment. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, and selecting the right cameras and other photographic enhancing tools. For example, photographers may enhance the subject's appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the background, or use various lenses to produce desired levels of detail at various distances from the subject.
Elaborately staged photography is currently in vogue. With the widespread use of digital photography, the photographic artist's ability to manipulate imagery is almost unlimited.
HFP provides commonly seen large format photographs on billboards, posters & advertising copy. We showcase property interiors and exteriors on the web. We provide clients in the healthcare field with in-studio and on-location digital medical photography. We integrate photography into website design, brochures, tradeshow graphics and many other mediums.
